The Group’s project in Huzhou, or Project Phoenix (凤凰洲项目), is its first foray into China, after it gained majority control of two property companies in Huzhou, Zhejiang province in 2017. Central to our development plan is an integrated residential-cum-active ageing hub supported by healthcare-related, commercial, educational and family entertainment facilities that promote overall well-being and life-long learning.
Digang Town (荻港村), where the project is situated, and its surrounding area has a rich and unique cultural legacy with historical landmarks such as the famous mulberry fish pond (桑基鱼塘). We will therefore position Project Phoenix to not only enhance the rich cultural heritage of the ancient city of Huzhou, but also to build on its farming and ecological background to develop a modern aquacultural industry in the area.
The Group is also well placed to tap into China’s growing cultural tourism market through its 113-room luxury riverside boutique hotel which is strategically sited adjacent to Project Phoenix in Huzhou. Managed by Zhejiang Tourism Investment Hotel Group (浙江 浙旅投酒店集团有限公司,“ZTIHG”), the Anatole by Landison Hotel Huzhou (湖州雷迪森怿曼酒店) is well connected to ZTIHG’s wide network of 157 hotels in 14 Chinese provinces under brands such as Deefly, Landison and Yagu, to expand its client base.